As search engine optimization (SEO) continues to grow in importance, links are a key factor in helping you rise to the top of search pages. However, there can be a fine line between overdoing and underdoing it. So, why should you invest time and money in developing a link portfolio?
How do links benefit your site?
Google has publically shared their E.A.T. methodology. Expertise, authority and Trust. Links to your website establish authority. However, not every link is created equal. There are many metrics to use, but moz is the most popular with their domain authority.
A well-designed SEO link campaign will grow a number of diverse links from different websites to achieve lasting authority. Building a strong link portfolio doesn’t happen overnight.
Build Expertise and Authority
Building your online presence all revolves around building your expertise and authority as a brand. If your content informative, people will share and link to it, generating more website traffic. The best part is you can even use data metrics to measure the effectiveness of your link-building campaign, so you understand what works and what doesn’t. Increasing your popularity may also help:
- Boost SEO rankings.
- Build relationships and network.
- Improve brand visibility.
- Build trust.
- Increase leads.
Planning an SEO Link Portfolio Strategy
The key to success in an SEO link campaign is to begin by setting a course of action for the first year. Building a monthly plan and content calendar in advance will help you organize and execute effectively.
It is a good idea to start by creating search profiles on Google and Local Directory websites.
According to BraineStormGlobal, a premier digital marketing agency, “The key to becoming a successful marketer is in the planning.” Don’t fall down on the job! When you plan for the year, you can keep yourself on track to complete all of your link-building objectives.
Persistence is the Key to Success
Search engine optimization and link-building takes time. While that’s not to say you won’t see short-term increases in website traffic, you should start to see results around 6-12 mos, depending on the competition. Aggressively promoting your links will not help you when it comes to search engines. Google wants to see natural growth in your link portfolio.
By concentrating monthly on building your brand, you can ensure best results. Be diverse and strategic in your link-building campaign. Target blogs with authority and quality.
With a solid link portfolio development strategy, Google will see your site as having authority and rank you above the competition.