If you want your business to thrive in today’s digital age, it is crucial to have a user-friendly and visually appealing website. Many business owners take advantage of the internet by leveraging its ability to reach millions of customers. Effective website design is a critical factor in this success.
On average, close to three billion Google searches are conducted every single day. This means that the internet is your best opportunity to reach your customers and build your business.
However, having a website means tailoring to fit the standards and expectations of not only customers, but for the search engines so that customers can find you. For instance, customers expect that online stores be informational and safe.
When it comes to attracting customers, and earning a purchase, consider the following five features that are a must for your website.
The Best Features for Website Design
#1: Social Media Links
In the past decade, social media has become one of the best ways to market your business to millions of potential customers digitally. Business owners all over the world have access to an infinite number of customers. As a result, the possibilities for growth are seemingly endless.
Social media platforms like Facebook, Twitter, and Instagram give you the opportunity to communicate directly with your customers! So, whether you are responding to a review or offering a bit of advice for others in the industry, social media is an ideal place to market your company.
Social media should always be linked to your company website.
#2: Online Shop
Customers love the convenience of shopping online! Thanks to the daily growth of internet resources, businesses small and large can offer their products and services to customers online.
When creating your website, it is crucial to make sure your online shop is easy to use and appealing to your customers.
#3: Optimized Content
A website cannot thrive without visibility on the internet. Did you know that 90% of internet users never click over past page one of their Google search results? Fortunately, there is a way to make sure your website appears among the top search results.
This marketing method is called search engine optimization, or SEO. This technique uses popular keywords and searches terms to increase your website ranking and visibility on search engines like Google.
Ask the Marketing Gurus at Circle Websites!
If you feel overwhelmed by the thought of taking on a digital marketing project yourself, rest easy. There is an alternative to doing this yourself.
The marketing team at Circle Websites helps you with everything from website design to SEO to online reputation. We have the knowledge and expertise you need to make your online presence a success.
Learn more about our incredible team by visiting our website or contacting us over the phone. We look forward to creating a website design for you to bring in customers and grow your business!