The simple answer to this is yes, it can be. Most respectable SEO agencies will only offer back links to clients that have been created by human beings…..somewhere on the planet. It is often cited that the links themselves are manually created and therefore Google friendly and liable to be of great value to the site being worked on. The truth is, being created manually is only a part of the actual value that a back link has. The “created” part of the sales pitch can also be a worrying adjective. No one looking at a long term online marketing strategy wants to see software created “spam” hitting their precious business site, but is manual spam any better…..really?
Google hates Created Links
Whether or not this slams a spanner into the works for a lot of SEO consultants, this is a fact. Google wants to see in content links hitting pages that can be justified as resources to the content that is linking to them. All search engines want to see traffic flowing though those links, and staying on the pages of the site being linked to once there. Authority sites, (we always recommend sites to link fro that have a DA over 40 and a PR over 3), are the only sites linking from anyway as they are more likely to have high traffic flows and an established authority within the niche you are writing about. Add decent traffic to the page that is linking out as well as plenty of shares and re shares through social platforms, and you can see that search engines have made so many parameters important so that creating them all effectively is nigh on impossible. Writing a piece of content and sticking it on any niche related site, whether done by humans or software, won’t cut it anymore.
More and more links get devalued with every update from Google as it cuts the links it sees as being weak or of little value. Whether or not they are manual bears little significance really. Content that provides useful and helpful information tends to be shared and read extensively, whilst resource links from these pieces tend to carry decent traffic to the sites providing the resources. Coupled together with coming from sites that provide authority and dependability, these factors give search engines far more to base their link valuation on than how they got there.
It is more important to be thinking about links hitting your site being of the highest worth possible. This is going to mean they are obviously created manually, but furthermore are from useful content on strong authority sites hitting pages relevant to the subjects you are linking from. As an agency we have always made clear, like everyone else, that our link building process is manually done, though we also make sure clients are aware of the factors mentioned in this article, when they are making a decision.
Link creation has moved on from just being about building as many links as possible, manual or not, to creating links that offer value from both the site being linked from and the site being linked to. Are the sites linking to your own an authority or not? Do they have readers who will share any content you post to gain a link? Is the content you are providing to gain a link of a high quality? These are all questions that are far more important than just thinking about whether a link is manually created or not. That should really be a given.